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The assessments revealed that the Manisa EEA Cluster has expanded rapidly in the last 15 years, and has attracted a critical mass of companies and foreign direct investments. The main reason for this has been the geographical proximity to Izmir and the superior industrial infrastructure. The Cluster also enjoys some advantages as a result of being home to global players, which value R&D and innovation.
VISION:
“To become one of the world’s largest producers of premium high value-added household appliances, known for its world-class research and innovation environment.”
STRATEGY:
“To create a favourable environment in Manisa for the attraction of R&D functions and specialised services from advanced regions to the Cluster with the goal of creating for its members a competitive advantage in the global value chain.”
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